Online advertising, AI agents, and an unreasonable number of keyboards
Philip Tran
For the past years I have looked at more than a thousand advertising accounts, from Google to Amazon Ads, and analyzed their performance on top of answering every question one can think of. While developing into a communication hub between the client facing and data teams I became a husband and father.
Work
Senior Client Success Engineer — Adspert
Designing and building a multi-agent AI system that automates client-facing reporting and account health analysis, combining SQL, n8n, and AI orchestration. Acting as the team's subject-matter expert for AI and optimization, including the governance and quality frameworks that keep the agents reliable.
Account Performance Analyst — Adspert
Analysed performance across more than a thousand advertising accounts using SQL and PostgreSQL, producing diagnostics and reporting that previously required the dev team. Worked closely with client success, optimization, and data teams to communicate findings and recommend fixes.
Account Manager, Programmatic Advertising — Adspert
Set up and supervised programmatic display campaigns via a DSP, working directly with clients on campaign structure, insights, and performance analysis.
Intern, Marketing & Product Management — Adspert | Bidmanagement GmbH
Internship covering marketing and product management tasks, the starting point of a now decade-long career in paid advertising.
Skills
Advertising & Marketing
- Account diagnostics & performance analysisProficient
- Programmatic campaign setup (DSP)Proficient
- SQL-based reporting & analysisProficient
AI & Agents
- Prompt / context engineeringProficient
- Multi-agent system designComfortable
- n8n workflow automationComfortable
Backend / Programming
- SQL / PostgreSQLComfortable
- GitLearning
- PythonLearning
Projects
AI Agent Ecosystem
A network of specialised AI agents for online advertising operations, built over the past six months. A central router dispatches diagnostic, reporting, and advisory tasks to single-purpose agents; one agent has exclusive write access to shared files, and an independent scoring layer tracks output quality over time.
View →Client Dashboard
A dashboard for client-facing teams, currently in progress: one view of every client, what stage they're in, when they were last contacted, and how their account is performing. Built on Dust and n8n to pull and refresh the data automatically.
Hobbies
Outside of work I build mechanical keyboards — picking switches, keycaps, and stabilizers and assembling them from scratch. I shoot analog photos and develop the film myself, paint miniatures, read a lot of sci-fi and fantasy (Tad Williams, Brandon Sanderson, Matt Dinniman), and I'm slowly building a homelab out of a couple of old MacBooks — self-hosted media, photos, and local AI models, one phase at a time.
I've played Magic: The Gathering for 25 years, have a sizeable collection, and travel to tournaments. I cook a lot — mostly broths and fermenting — and follow football (Arsenal) and the NBA (Boston Celtics).
Painting miniatures
Magic: The Gathering tournament
Taking analogue pictures
Contact
If you want to have a chat about advertising, AI, or any of my hobbies, I'm very happy to nerd out or chat about anything that could lead to an interesting conversation.
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